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2 DVD Set
Plays Worldwide
History of Advertising
 Early TV Commercials Volume 2 (2005)
[Model A2Z-DVD-01382] [UPC 882012501382]
Includes Limited Public Performance Rights - Distributed by TravelVideoStore.com

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In Stock $19.95


Running Time: 137 Minutes


Ask a Question about or notify us of an error on this page with: Early TV Commercials

Presented in this DVD are 40 early TV commercials, which make this a priceless bounty for the adman, student or professional dealing with advertising and its enchanting history. 

View this exciting 2-DVD set and get the feel of a young and vibrant America as it marches ahead and becomes a world leader in TV Ads. 

Media and Society are intricately linked. Media reflects society and society borrows from media which often helps shape it. TV commercials are the best examples of this. After WW II, peace and prosperity returned to the country and people were looking beyond their daily life struggles towards a better world. Consumerism was now a part of life and newer and better products were being introduced everyday and in every sphere of life through TV ads.

As televisions became more common-place in homes during the 1950's, the emphasis shifted to programs designed to bring in advertising dollars to the networks and viewers became a "captive" audience, unlike the users of the print media. There was an explosion of consumer goods and brands - such as cosmetics, toys, cleaning agents and toothpastes. People now looked forward to being surrounded by beauty and comfort in their lives, not just necessities. They had the luxury of owning two cars, a "dream home" - in the suburbia - with a garden and a wide variety of quality products to choose from . Competition, between producers, led to competition between ad agencies which in turn generated better, eye-catching and crisp ads. 

Few were left untouched by the influence of this new-fangled mode of entertainment and advertising. These early ads spoke of exciting times that lay ahead. Animation helped add humor and greater acceptance of the message. It also allowed producers to portray actions that were beyond the capabilities of actors. The "Jingle" had come to stay. Even Government Departments were using television to advertise their "Zip Code" system. 

This fascinating 2-DVD Set brings you the life and times of Americans in the later half of the 20th century as reflected through TV commercials.

Students of TV advertising, as well as those seeking to understand recent American history, would do well to study these DVDs and get an insight into the social fabric of the country during the later half of the 20th century. These ads reflect our world like a mirror - the pace has quickened, the commentary is crisp and to the point and the range of products has increased and consumerism has set in a big way. 

You will find the emergence of big companies - such as Monsanto, Proctor and Gamble and Ford - featuring in these clips. The African American now begins to feature in the ads too as in the "Crest" ad which reflects a shift in thinking and also an acceptance of the African American into American civic polity. 

Encapsulated in this 2- DVD set are some exciting times in TV advertising. Communication Technology was being developed, experimented with and used for effect. Animation, which later made way for computer graphics, was introduced in ads for effect. Marketing was getting really aggressive and selling tougher, so the adman had to be more creative than ever before. All this gave birth to some great ads. Companies vied with each other for attention with the consumer and they got professionals to do the selling for them through the TV ads. 


Some of the clips you will see in this set of DVDs are:

Styling and the Experimental Car
This is an interesting commercial which centers on car-design and focuses on the Mustang as an example. Produced almost entirely from still shots this film offers a greater bit of history of car designing.


Sponsor: Ford Motor Company 
Producer: Jerome Gould and Associates 
Year: 1964 
Length: 00:16:35 
Audio: Mono 
Color: COLOR

Styling and the Experimental Car

Westinghouse Air Conditioners Commercial This 1966 film was produced by the Westinghouse Air Conditioners as a part of their training and promotional program for salespeople. It highlights all the salient features of the air conditioners in an absorbing manner.


Sponsor: N/A 
Producer: Jam Handy Organization 
Year: 1966 
Length: 00:10:12 
Audio: Mono 
Color: COLOR

Westinghouse Air Conditioners Commercial

Match Your Mood
This late 60's film advertises a line of refrigerators that came in 5 unique finishes - aged bronze metal, futuristic black plastic, and several natural fibers.


Sponsor: N/A 
Producer: Jam Handy Organization 
Year: 1968 
Length: 00:06:29 
Audio: Mono 
Color: COLOR

Match Your Mood

Mennen Baby Magic Commercial
This is one of the early films which promote the use of body oil for babies.


Sponsor: N/A 
Producer: N/A 
Year: N/A 
Length: 00:00:59 
Audio: Mono 
Color: Black & White

Mennen Baby Magic Commercial

Norelco Speedshaver Commercial
A one minute television ad film made in the 1960's for the two-headed Norelco electric shaver.


Sponsor: N/A 
Producer: Jam Handy Organization 
Year: 1950 
Length: 00:08:24 
Audio: Mono 
Color: Black & White

Norelco Speedshaver Commercial

Gardenwise
The product that Monsanto is advertising in this film is a soil conditioner called "Krillium," also known as polyacrylamide.


Sponsor: Monsanto Chemical Company 
Producer: MPO Production 
Year: N/A 
Length: 00:11:52 
Audio: Mono 
Color: COLOR

Gardenwise

Ozon Hairspray Commercial
This is fabulous commercial highlighting the benefits of using Ozone Fluid Net."


Sponsor: N/A 
Producer: N/A 
Year: N/A 
Length: 00:00:19 
Audio: Mono 
Color: Black & White

Ozon Hairspray Commercial

Klear Floor Wax Commercial
This Convincing commercial which promotes the use of Klear Floor Wax is quite fascinating.


Sponsor: N/A 
Producer: N/A 
Year: N/A 
Length: 00:00:29 
Audio: Mono 
Color: Black & White

Klear Floor Wax Commercial

Old Virginia Preserves Commercial
This commercial eulogizes the fine qualities of Old Virginia Jams and preserves.


Sponsor: N/A 
Producer: N/A 
Year: N/A 
Length: 00:00:36 
Audio: Mono 
Color: Black & White

Old Virginia Preserves Commercial

Running Time:
DVD One: 01:08:10
DVD Two: 01:07:45


EDITORIAL REVIEW:

It is difficult to imagine life without a TV and even more difficult to have a TV program without a "commercial break." Every program, every channel spices up viewing time with TV ads as never before. It is a ‘win-win" situation for the TV channel, for the company sponsoring the ad and the ad agency and often for the viewer as well. 

When TV commercials were first introduced, there was a novel quality about them. They introduced you directly to the products and explained their use and functioning. The audience was captivated by the information provided, which was cleverly designed to whet one’s appetite, and those "hooked" went out to buy. 

Presented in this 2-DVD set are 40 TV commercials, which make this a veritable bounty for the adman, student or professional dealing with advertising, for it takes one through the pages of advertising history. By knowing the past one builds a solid foundation for the future and I am convinced that anybody who owns and examines the rare clips on this DVD will be suitably rewarded.


CUSTOMER'S REVIEWS:

"I am a marketing man and when I viewed this DVD, as a part of my course to upgrade my skills, I was taken aback at the fund of information that I gathered from this DVD. TV commercials pave the way for product sales and when we approach customers they recognize our product through the jingle or catchy phrases used in the ad and there is instant recognition and rapport. Thanks A2ZCDS you have helped me refresh my knowledge." Eddie Davis (Aberdeen, Maryland)


 

"Oh, I just loved the clip "Garden Wise." And though there are now several other products in the market other than Monsanto Chemicals there are no short cuts to getting your hands dirty to grow a beautiful garden. This TV commercial was just for me, no matter when it was made. A2ZCDS you are a true friend." Josephine Parker (Glenwood, Arkansas)


 

There is no risk when you order 
History of Advertising - Early TV Commercials Vol. II (2-DVD Set)

We can make this offer because we know
you will love these amazing DVDs!


General Packaging Description: 
Our professionally-produced DVDs are shipped in retail Amaray style DVD cases just like you would find in a store. These beautifully packaged DVDs make great gifts and are themselves works of art. While we offer some of the best prices anywhere, we have never sacrificed quality for price.


 

Product Details
Video Run Time - 137 Minutes
Video Format - NTSC
Aspect Ratio - 4:3 Standard
Region Code - Worldwide
Packaging Type - Amaray
Release Date - 2005
UPC - 882012501382
Category Listing
Travel Video Series > History of Advertising
Distributed By Travelvideostore Com
Travel Video Producers > A2Zcds
Early TV Commercials
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Early TV Commercials
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Early TV Commercials
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This product was added to our catalog on Thursday 23 April, 2015.
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