In the course of his astounding career, he made films for some of the biggest corporations in America - including General Motors, RCA, DuPont, Chevrolet and U.S. Steel. His had a uniquely different and effective style that could never be categorized. Nonconformist and uncharacteristic to the core, Jam Handy made industrial and educational films that were designed to showcase what was happening beyond the obvious and apparent. He launched the Jam Handy Organization studio to better focus on his atypical style. Today, he is still celebrated as one of the most influential and creative documentary filmmakers of all time.
The innovative Jam Handy - A Genius at Work DVD compiles a full-length interview that profiles the renowned ad filmmaker Jamison ‘Jam' Handy to fascinating effect. This interview was hosted by WWJ-TV host Bob Leslie and was conducted on December 26, 1961. It is presented here in three parts of 17:40 minute, 22:48 minute and 14:11 minute durations.
In the interview, Jam Handy amplifies nostalgically on his own life and also underlines the values on which he based his business philosophy. It is a worthwhile watch in context with the immense talent, prescience and intuitiveness he displayed in his work, and the success with which his projects met. He is relaxed and very much at home before the camera throughout, and the offbeat dialogue is made significant by the numerous gems of marketing and advertising wisdom that are scattered judiciously throughout.
Running Time: 58 Minutes
MPAA Ratings: Passed
Jam Handy was a chronic achiever even from his younger years. His name was in the news with seven American and 13 world records in competitive swimming by the age of 19. He won Olympic gold medals in this discipline 20 years apart, and this remarkable achievement earned him a listing in Ripley's Believe It Or Not. He was driven by an innate need to excel, and this trait was in prominent evidence when he got into big league advertising. He placed his ‘A Jam Handy Production' logo on hundreds of films for companies and for schools. At the same time, he was a benevolent human being - during World War II he produced 7,000 films for the armed services, taking only 1 percent profit when the legal rate was 7 percent.
From a historical perspective, the interview featured in Jam Handy - A Genius at Work DVD - probably the longest and most detailed ever made with the legendary adman - is quite fascinating. Jamison (Jam) Handy relates various landmark incidents in his prolific career and recalls the names of people who went on to become forces in their own right. For any business media student, aspiring ad filmmaker or sales training instructor, this interview is an indispensable source of wisdom and inspiration. The viewer is finally left with a deeper knowledge of what makes the world of advertising tick - and lingering impressions of a fine and upright man who believed in what he did...and excelled for that reason.
"I'll be frank - I had never heard of Jam Handy before. This DVD (Jam Handy - A Genius at Work DVD) was suggested by our instructor's panel at Business School as part of a quarterly project, so I did some research on the man before watching it. And guess what? This is the man behind the most influential and successful advertisement documentaries of the previous century. The standards he set and techniques he introduced are followed to the present day. In that light, this was a fascinating watch!"
Customer's Name : Albert Herrera (Edison Township, New Jersey)
"My husband was so enthusiastic about the chance to see and hear Jamison Handy in interview that I was sort of swept along... and I'm glad for it. Dave is an adman himself and knows his corporate history, and he told me that Jam Handy is an icon in the industry. Well, I don't know about that - I'm a hairdresser myself - but the man in this interview is a genuinely brilliant and insightful person. I enjoyed every minute of it."
Customer's Name : Ethel Yancey (Midwest City, Oklahoma)
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