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ASTA Announces New Partnership with
Members Receive Discount at the Travel Video Store
Alexandria, Va., Feb. 16, 2006 – In an ongoing effort to provide members more benefits that enhance their profitability, the American Society of Travel Agents (ASTA) is pleased to announce a new partnership with—the industry’s largest and most comprehensive online source for travel videos. Through this recently announced agreement, ASTA members will receive 10 percent off all Travel Video Store purchases ordered through the AMSI eMart at Agents can also purchase destination videos from the Travel Video Store at THETRADESHOW in Orlando Sept. 10-13, 2006.

“The Travel Video Store provides a wealth of destination videos that are guaranteed to make a difference in a travel agent’s general knowledge base and overall customer satisfaction,” said Kathryn W. Sudeikis, CTC, ASTA’s president and CEO. ASTA members are highly encouraged to take advantage of this great business enhancement opportunity, available exclusively at the AMSI eMart—a subsidiary of ASTA that provides discounted business services and products to travel agents. “As the leading voice for travel agents worldwide, it is ASTA’s job to provide our members with every possible opportunity to educate themselves and their consumers. We’re in the business of selling travel, and to do that we must demonstrate our value and expertise,” Sudeikis continued.

With the growing number of travel purchases being made on the Internet, travel agents today need to be more informed, more educated, and more experienced in travel destinations to gain a loyal customer following. Travel videos help agents gain that education at a fraction of the cost. They offer a unique opportunity to increase destination expertise, plan client itineraries and generate excitement by visually showing what different destinations have to offer from a cultural and historical perspective, along with exciting things to do in each location. Travel videos also make great supplements to ASTA’s FAM trips, Study Tours and the International Destination Expo (IDE). Some DVDs even offer multiple language tracks to appeal to a large audience. The Travel Video Store's best selling DVDs include: Rick Steves’ Best of Travels in Europe; IMAX Africa—The Serengeti; and The Caribbean Cruise Experience.

The mission of the American Society of Travel Agents and its affiliated organizations is to enhance the professionalism and profitability of members worldwide through effective representation in industry and government affairs, education and training, and by identifying and meeting the needs of the traveling public. The Society is the world's largest and most influential travel trade association with over 20,000 members in 140 countries.
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